Marketing your coaching business effectively means you spend less time marketing and more time coaching.
When it comes to marketing your coaching business, you want to do it effectively and efficiently — so you can spend less time marketing and more time coaching, right?
After all, that’s why you became a coach… you want to actually coach people.
The more time you spend marketing, the less time you spend actually coaching clients.
The key is to market your coaching business effectively and consistently, in a way that feels good for you. (Because if you hate marketing, you’re much less likely to do it!)
After running my business for the past several years and coaching other coaches and healers on how to market their business, I’ve put together my top 10 tips here.
My top 10 tips for effectively marketing your coaching or healing business
Tip #1: Instead of trying to be on all the platforms, choose 1-2.
Are you on Twitter, TikTok, Pinterest, Instagram, Facebook, Clubhouse, and Youtube?
Then I can I guarantee you that you are either burned out or not super effective on all of these platforms.
Each of these platforms has it’s nuances and a one-size-fits-all approach doesn’t work. It’s better to focus and build an audience on one or two platforms and do it well, versus spread yourself too thin. So choose your favorite, and focus on that.
Tip #2: Instead of trying to serve everyone, focus on the people you’re most excited to serve.
It’s so common that coaches come out of coach training with such excitement that they want to coach everyone!
Even though you technically may have the skills to coach anyone, that’s not a smart move.
Marketing coaching to “everyone” is not a strategy. It’s more effective — and rewarding! — to focus on those who you love to serve! If you’re still trying to niche down, check out this post.
Tip #3: Instead of dismissing social media entirely, find a way to make the platforms work for you
It’s trendy these days to give up social media altogether.
Look, I get it! Especially as an introvert or highly sensitive person, you may be easily exhausted by social media.
But here’s the thing: When you find a way to make social media work for you, you can connect with your ideal clients and grow your business, without burning out. If you want to use social without burning out, check out this post.
Tip #4: Be able to articulate the results your clients achieve while working with you.
I often see coaches stress about what to call themselves (“Am I a life coach or a transformational coach? Am I an empowerment coach or personal development coach?”).
What matters more than your title is being able to communicate the type of results you can provide to your clients.
And remember, results aren’t just numbers; results include feelings and experiences! If you want to learn more about communicating your value, check out this post.
Tip #5: Find a way to get visible in your business that works for you.
“If you build it they will come” may have worked for Field of Dreams, but not so much for a coaching business.
This is because marketing your coaching business requires putting yourself out there.
You get to decide how you put yourself out there. The best way to get visible and market yourself is always based on your strengths.
Click here to take my free quiz to learn your natural marketing superpower.
Tip #6: Avoid using coaching and healing jargon and use language your clients understand.
It’s super common for coaches to use coaching industry language (i.e., jargon).
This doesn’t serve you when talking to people who are not coaches. Instead it may isolate them and make you appear unapproachable.
You want to speak your ideal clients’ language in your copy to truly build trust and connect with your audience.
If you’re not sure how to speak your ideal clients’ language, check out this post on how to better understand your audience.
Tip #7: Re-introduce yourself to your audience on a regular basis.
Just because you have a social media bio that says you’re a health coach does not mean everyone knows what you do.
Marketing your coaching business requires constantly re-introducing yourself to your audience, reminding them who you are, how you’re qualified, and how you can help.
You want to do this consistently across all mediums: from social media to your newsletter to your podcasts and videos.
If you’re looking to write a solid “what I do” statement, check out my Elevator Pitch freebie here.
Tip #8: Start sharing more of your credentials and expertise
I see so many coaches who shy away from talking about the credentials, certifications, and experience. They worry that they’ll come off as “braggy.”
But your prospective clients need to know that you are qualified to help them. The way you do this is by sharing your qualifications on a regular basis.
Listen to this podcast where I talk about how sharing about your work is not braggy!]
Tip #9: Instead of following the trends, follow your heart
Marketing your coaching business is not about following trends ~ it’s about choosing key activities that you can do consistently and get results.
Many coaches get FOMO with every new platform, throw themselves into it, burn out, and quit. This is not an effective marketing strategy!
The key is to spend the time finding the most effective activities for you and your audience and double down on that.
If you struggle with being consistent in your marketing, check out this post.
Tip #10: Instead of emulating others in your field, be yourself.
Everyone wants to know how to stand out in a crowded marketplace.
The answer is to be yourself. No one can replicate you. But what does “being yourself” really mean?
It means knowing your strengths, your gifts and talents, and sharing those — and your personality — with your audience!
Join my free group, Build your Brand Be Yourself where we focus on this topic.
That’s it! My top 10 tips for effectively marketing your coaching business.
If you truly want to make your marketing as effective as possible, so you can focus more on coaching, let’s chat! I support clients in developing marketing strategies that feel good — for you and for your audience. Sign up for a free consultation below.
Want to focus less on marketing and more on coaching?
If you want support in finding an effective strategy and plan for marketing your coaching business in a way that works for you, contact me for a free consultation!