What goes into the best elevator pitch? These 3 ingredients!
Elevator pitches are not just for people who go on Shark Tank. As a coach or holistic business owner, you need one, too.
The best elevator pitches clearly, concisely describe what you do and how you help your clients. And they’re not just for use at networking events; you can use your elevator pitch or what-I-do statement anytime you’re introducing yourself: on your website, your social media, consults, webinars, or in person.
What the best elevator pitches have in common
The best elevator pitches sound natural, easy to understand, and results in some people (i.e., your ideal clients!) wanting to know more.
Following these 3 tips can help you create the best elevator pitch for you and your audience:
Tip 1: Be yourself.
Even though this is a “pitch,” it needs to sound like something created by you and not a skeezy sales guy.
Your elevator pitch should sound like your voice, your tone, and include words that you normally use. You should feel comfortable and natural while saying it. (Ok, maybe not at first, but after some practice.)
You will know your elevator pitch resonates when your ideal clients want to hear more. If their eyes glaze over, it’s time to go back to the drawing board.
When you practice, practice both with people who don’t know you (networking opps are great for this!) and also practice it with people who do know you. They can tell you if it seems natural or not.
Tip 2: Be specific.
If you just tell me you’re a “coach,” I want to know more. What do you coach? What types of people?
In order to be specific, you need to know your ideal clients’ pain points, desires, and goals. Most importantly, you should be able to speak to the value you provide for your clients, i.e., the end results in a client are likely to expect when working with you.
If you can’t answer these questions, you need to start with a bit of market research. (You can do that here.)
Your best elevator pitch is one that speaks to your prospective client’s specific needs and goals and conveys the value you provide to those clients.
Tip 3. Keep it client-centric.
It’s a common misconception that your elevator pitch should be ALL about you. Like anything, you need to take into account your audience and modify it accordingly.
You’ll have a different pitch If you’re going to a networking event that is full of your ideal clients as opposed to a personal social gathering where no one is in your industry. (In the former case, talk directly to the pain points of your ideal client. In the latter example, go for a more general approach.)
In any case, your elevator pitch should not have too many “I”s in it.
Compare these elevator pitch examples:
Check out these two elevator pitch examples and see which you find more compelling.
“I’m a business coach who helps coaches build brands that reflect who they are and attract their ideal clients so they can make a living while making a difference.”
“I’m Stacey, I live in San Francisco, and I work with small businesses and I help them with their branding and marketing.”
Remember, your elevator pitch is more about your client than you. There may be times when you need to create a specific elevator pitch that is more about you (for example, if you’re pitching yourself as a guest on a podcast).
But in all cases where you will be potentially client-facing, keep the client front and center in the pitch.
Want more help creating your best elevator pitch yet?
You’re in luck! I developed a free template for this and you can find it here.
And if you want more help defining your message, understanding your ideal clients, and learning how to articulate your value, check out my coaching packages here.