Marketing your coaching business is easier and more effective when you have these 5 things in place.
If you’re a coach, you know you need to be marketing your coaching business.
As I’ve said before, “If you build it, they will come,” does not apply to coaching businesses (and most businesses, for that matter!)
So you know you need to take action to attract clients and grow your business.
But what should you have in place before you start to get visible or market your coaching business?
In this post, I’ll discuss 5 things you want to have in place to make marketing easier.
What marketing your coaching business really means
The American Marketing Association (AMA) defines marketing as:
The activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Basically, marketing refers to activities you do with the purpose and intent of attracting and serving clients.
These activities can include anything from posting on Instagram to doing a free webinar to being a podcast guest or writing a blog post.
The good news is that there are sooo many ways to market your business. (And the best way to market your business is based on your strengths — take this free quiz to find yours.)
Effective marketing will help you grow your business, get known as a coach, and connect with potential clients.
But there are certain things you want to have in place to make your marketing more effective.
Here are 5 things that make marketing your coaching business easier and more effective
1. Know your niche. It’s beneficial to have an idea of your niche before you market your coaching business. Now, you don’t have to know it 100% (whew!), but you want to know as much as you can and refine as you go. The most important thing to consider is who your ideal clients are and where they’re hanging out on and offline, so you can show up and connect with them in those communities.
2. Define your core message. You want to have a clear message that explains what you do, who you do it for, and how you help — in words your clients understand. You don’t need to over-complicate this! When you’re just starting, focus on developing that singular clear core message that you can use anywhere you go. The simpler, the better.
3. Have a website and a way to take clients. You don’t have the perfect website, optimized with keywords, and all the fancy professional images. But every business needs a website. You can start with a simple landing page that communicates what you do and shows people how they can learn more about working with you. Make sure you have a free consultation form where people can get in touch if they’re interested!
4. Create a compelling offer. Many coaches start out thinking they need to have a library of offerings. The truth is, you can start with one offer! The most important thing is that you can show your prospective clients that you can support them by having an offer or package that suits their needs. One simple offer can be all you need to start attracting clients. (You can even add “Custom packages available” to attract those who might not fit the needs of your single offering!)
5. Do the mindset work to feel more confident in putting yourself out there. As I always say, marketing — and anything in your business — requires a mix of the inner and outer work. Addressing common challenges like impostor syndrome, comparisonitis, and fear of being seen is crucial to feeling good about putting yourself out there. When you feel good about showing up, you feel more confident, more excited to share, and more able to detach from the results — which makes marketing so much easier.
You don’t need to have everything 100% perfect before marketing your coaching business
It’s a common trap to think you need to have your website, social media channels, and heck, even your mindset perfectly aligned before you start marketing or working with clients.
The truth is, being a perfectionist can hold you back from putting yourself out there and attracting the clients who want what you have to offer!
The key is being wiling to start with these 5 things and grow from there.
If want support with your niche, your message, your marketing, or mindset, I can help! I work with clients to get clarity on these key pieces so you can start and grow your business with confidence. Sign up for a free consultation here.