Build Your Brand, Be Yourself

Business + Brand Coaching for
Coaches & Healers

Build Your Brand,
Be Yourself

Business + Brand Coaching for
Coaches & Healers



How structure creates freedom in your coaching business

Many of us started businesses because we wanted freedom.

We wanted to free ourselves from the corporate shackles, the desk job, the 9-5.

And we start a business, relying on *entrepreneurship* to give us that sense of freedom we’ve been craving.

  • We want to take clients when we want them.
  • Set our own work hours.
  • Take as much vacation time as we want.

This is great and wonderful as I am here for it!

Freedom is one of my top personal values and one of the driving forces behind my decisions to work for myself! So I know what it’s like to want to run a business that allows for freedom.

Freedom doesn’t come automatically; you have to set up the conditions for it

Surprisingly, so many freedom-seekers tend to leave corporate life only to end up working 40+ hours a week, nights and weekends, on our businesses.

  • We pack our schedules trying to learn all the things.
  • We’re on every platform trying to get clients.
  • We try to take as many clients as possible, leaving little room for white space.

Doesn’t really sound like freedom, does it?

That’s because in order to experience the freedom you want in your business, you must create the structure to support it.

Freedom-seeking entrepreneurs often rebel against structure

The other challenge I see facing multi-passionate, freedom-seeking creative entrepreneurs,  is that many of us rebel against structure. 

Let me know if this sounds like you:

  • You don’t want to think about a daily schedule.
  • You don’t want to commit to consistently marketing your business.
  • You don’t want to set up policies and procedures because it feels “too corporate.”

Yet, you want a business… one that supports you financially, and that can grow with time, while allowing you the freedom you so desire.


Structure supports freedom in your business

The thing we freedom-lovers need to realize is that structure supports freedom. 

And, in fact, when we don’t have the structure, it actually holds us back from experiencing freedom we desire.

Here’s what I mean:

  • You want to make 6 figures in your business, but you haven’t set up a system to invoice and take payments.
  • You want to serve 10 clients, but you don’t have 10 hours available to take on new client work.
  • You want to grow quickly, but you’ve skipped right over the part where you define what your business is and what you do for your clients.

If this is you, take a deep breath and pause for a moment. 

Realize how the lack of structure may contribute to you staying where you are.

And also realize that you can build that strong foundation and structure starting now, so you allow for that freedom in your business.

When you create the structure, you allow the freedom

When you create the structure, you are saying to the universe,

“Yes, I’m ready! I can serve these clients. I can take these payments. I’m ready to grow my business!”

When you have the foundation and systems in place, you free up your own time to focus on important work, like finding and serving your clients.

When you have the structure, you take the guesswork out of your business process and policies. They’re there to support you to grow the business you want to build.

5 tips to have more freedom in your business

So if you’re ready to take the steps to create the structure to support the flow and growth of your business, check out the following tips.

Tip #1: Define what your business is and what you do for people.

“I’m a coach who works work people who want to transform,” is not specific enough.

“I’m a health coach and I work with women who were recently diagnosed with autoimmune conditions and who want to find healthy ways to support themselves so they can have more energy and achieve their goals” is much more clear and tangible.

Before you can get to your message, you need to do the inner work to define who you’re actually serving.

If this is you, click here to check out my free Unleash My Niche 5 day challenge.

Tip #2: Ensure that you have offers that your ideal clients can actually purchase.

If you’re just starting your business, you might not have a suite of services yet, and that’s OK!

Even having one compelling offer on your website lets prospective clients know that you are in business and you can serve them.

The more targeted your offer is to your ideal clients, the more compelling the offer will be.

You want to be sure you are creating offers that your ideal clients actually want to buy. This is where market research comes into play.

Tip #3: Put systems and processes into place for things you do repeatedly.

You want to have systems for things you’ll do repeatedly, such as scheduling, invoicing, client onboarding, etc.

Don’t rely on yourself to manually do all the things! Automate as much as you can.

Believe me, this is not something you want to spend your time and energy on when you are growing your business!

Your time is best served by coaching your clients and working in your own zone of genius.

Tip #4: Know your priorities and schedule them into your week.

Hold on, schedule rebellers! This is your schedule, so you get to define what it looks like.

Map out what you want your day and week to look like, including when you’ll work on your most important priorities. Create time to serve the clients you want and if you don’t yet have those clients, use that time to focus on client attraction activities.

Before you dive into your schedule, consider the goals you have for your business, so you can set up your schedule to support them.

Tip #5: Ensure you have a solid client onboarding process.

It’s not just about having a client agreement, but having a complete process to take clients from their initial consult call through all the necessary steps of getting booked with you, including completing a client intake form, a client agreement, payment methods, and scheduling.

A clear onboarding process communicates the next steps, providing your clients a structure, which helps foster trust.

If you struggle with this, check out my post on business boundaries.

structure supports freedom

When you set up the structure, you allow for freedom and flow

Your business foundation and structure supports you, your clients, and the growth of your business. 

So even if it doesn’t seem fun or exciting, realize that this solid foundation will create the framework from which everything else flows. 

The good news is, when you take the time to build this foundation, you can  move on to the more exciting activities of your business — serving all your clients!

Structure supports flow. It supports freedom. And it can support you, as long as you let it.

Want support in creating a strong foundation for your business?

Working together with my clients, we take a deep dive into:

  • Understanding your business goals + vision
  • Defining your ideal clients + their desires
  • Creating compelling offers that your clients want to buy
  • Clarifying your message to attract the right audience
  • Defining a marketing strategy that you can consistently execute over time

We build this solid foundation so you can focus on serving your clients and making an impact. 

If you’re interested in learning more, set up a free consultation with me here.