How I learned to deal with my own impostor syndrome
A client asked me once, “When you started your business, was there ever fear?” I nearly fell off my chair. In my mind, it was blatantly obvious. Fear was a huge barrier, one that I’ve had to overcome at regular points in my journey to business owner. While I’d talked...
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3 things to know about yourself to brand your business
Knowing yourself is key to creating your brand. If you didn’t catch my last post about what is a brand and why you need one, check out this post first. Today, I’m going to talk about #1 in the 7 elements of a strong brand, and that is: A strong brand is built on who...
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7 elements of a strong brand
By now you know why you need a brand, but maybe you're wondering, "Ok, but how do I create a strong brand?" Strong brands have several things in common: they are unique, they are memorable, and they create an experience. In this post, I outline 7 elements of a strong...
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What is a brand and why do you need one?
It's not all hype. A common question I get from new business owners is, “What is a brand, and why do I need one, anyway?” It's a great question! Branding can be confusing and/or sound like a term that means you need to be something you're not. Nothing can be further...
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How to develop your content strategy in 7 simple steps
Does creating a content strategy feel like too much work? Let me ask a different question… How often you find yourself struggling to choose a topic for your blog, newsletter, or social media posts? Do you think of most of your ideas on the fly? Wouldn’t it be nice to...
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Hello! Welcome to the CREATE community!
If you're passionate about doing the work you were meant to do and living an inspired life while doing it, you're in the right place. My mission is to help inspired women like you build a brand you're proud of and create a lifestyle you love.