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How to know if you have a branding problem
When you have a business, you have a brand. Your brand is the identity of your business. And as such, it needs to have these 7 components of a strong brand. When your brand is aligned with who you are and what you do (meaning, that what you do, what you say you do,...
How I learned to deal with my own impostor syndrome
A client asked me once, “When you started your business, was there ever fear?” I nearly fell off my chair. In my mind, it was blatantly obvious. Fear was a huge barrier, one that I’ve had to overcome at regular points in my journey to business owner. While I’d talked...
3 things to know about yourself to brand your business
Knowing yourself is key to creating your brand. If you didn’t catch my last post about what is a brand and why you need one, check out this post first. Today, I’m going to talk about #1 in the 7 elements of a strong brand, and that is: A strong brand is built on who...
7 elements of a strong brand
By now you know why you need a brand, but maybe you’re wondering, “Ok, but how do I create a strong brand?” Strong brands have several things in common: they are unique, they are memorable, and they create an experience. In this post, I outline 7...
What is a brand and why do you need one?
It’s not all hype. A common question I get from new business owners is, “What is a brand, and why do I need one, anyway?” It’s a great question! Branding can be confusing and/or sound like a term that means you need to be something you’re not....
Hello! Welcome to the CREATE community!
If you're passionate about doing the work you were meant to do and living an inspired life while doing it, you're in the right place. My mission is to help inspired women like you build a brand you're proud of and create a lifestyle you love.