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How to explain what you do in words your clients understand
When you’re talking or writing about your work, you obviously want to connect with potential clients. But is what you’re saying really connecting? Are you struggling how to explain what you do? In an ideal scenario, your potential clients hear or read about the...
18 signs your message is missing the mark
If you run an online business, you know how important your message is and how equally destructive it can be if your message is missing the mark. A clear message is a difference between… A prospective client reading your sales page and clicking “buy it now!” versus...
How to know if you have a branding problem
When you have a business, you have a brand. Your brand is the identity of your business. And as such, it needs to have these 7 components of a strong brand. When your brand is aligned with who you are and what you do (meaning, that what you do, what you say you do,...
3 things to know about yourself to brand your business
Knowing yourself is key to creating your brand. If you didn’t catch my last post about what is a brand and why you need one, check out this post first. Today, I’m going to talk about #1 in the 7 elements of a strong brand, and that is: A strong brand is built on who...
7 elements of a strong brand
By now you know why you need a brand, but maybe you’re wondering, “Ok, but how do I create a strong brand?” Strong brands have several things in common: they are unique, they are memorable, and they create an experience. In this post, I outline 7...
Hello! Welcome to the CREATE community!
If you're passionate about doing the work you were meant to do and living an inspired life while doing it, you're in the right place. My mission is to help inspired women like you build a brand you're proud of and create a lifestyle you love.