How to Pivot your Business in a Pandemic
Knowing how to pivot your business is a key skill to learn that you can use anytime conditions change. While COVID-19 is threatening the lives — and livelihoods — of millions, it’s easy to get sucked into thinking that this means the end for your...
How to Explain What You Do in Words your Clients Understand
Are you struggling with how to explain what you do? When you introduce yourself, what is the normal reaction you get? Do people understand immediately and want to learn more? Or do you hear crickets? When you’re talking or writing to your potential clients, you...
Is Your Message Missing the Mark?
If you run an online business, you know how important your message is and how equally destructive it can be if your message is missing the mark. A clear message is a difference between… A prospective client reading your sales page and clicking “buy it now!” versus...
How to Know if You Have a Branding Problem
When you have a business, you have a brand. Your brand is the identity of your business. And as such, it needs to have these 7 components of a strong brand. When your brand is aligned with who you are and what you do (meaning, that what you do, what you say you do,...
Brand Your Business: 3 Things to Know About Yourself
Branding your business means knowing your strengths. If you didn’t catch my last post about what is a brand and why you need one, check out this post first. Today, I’m going to talk about #1 in the 7 elements of a strong brand, and that is: A strong brand is built on...
Hello! Welcome to the CREATE community!
If you're passionate about doing the work you were meant to do and living an inspired life while doing it, you're in the right place. My mission is to help inspired women like you build a brand you're proud of and create a lifestyle you love.