Build Your Brand, Be Yourself

Business + Brand Coaching for
Coaches & Healers

Build Your Brand,
Be Yourself

Business + Brand Coaching for
Coaches & Healers

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How can you find clarity of purpose in your business?

Clarity is a crucial step in developing your purpose-driven business. When you are clear on your vision and your purpose for your business — as well as your why, you set the stage for every aspect of your business foundation.

Clarity of purpose is the compass that guides your business forward in the right direction. It’s the difference between:

  • Feeling connected to a deep sense of knowing and purpose vs. feeling lost in confusion and spinning your wheels
  • Speaking confidently when describing your work  vs. fumbling your words when someone asks what you do
  • Holding a clear vision for your future vs. going with whatever you feel like in the moment and hoping it all works out

When you have clarity, you have a laser-sharp focus, guiding your actions and lighting the path ahead.

The problem is, clarity is not always so easy to come by, especially in the beginning stages of starting your business.

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Why clarity of purpose can be hard to find

Think about the noise you’re exposed to on a regular basis: Facebook, Instagram, emails, podcasts — all with experts and other business owners telling you what you should and shouldn’t be doing.

If you’re not careful, all of that expert advice can drown out your inner voice — you know, that voice inside that knows what’s best for you.

It’s so common for early stage entrepreneurs to take all of that expert advice and make it fit into their own business. But it doesn’t always work! Just because something worked for someone else, does not necessarily mean it will work for you.

After all, you have your own goals, dreams, gifts, and strengths, and you started a business to use those, right? Not to replicate what someone else has already done!

This doesn’t mean you should never take advice from anyone. But you want to be able to use your own inner guidance system to figure out what’s best for you along the way.

Common areas where you might want more clarity

There are a few common circumstances in which I see business owners seeking clarity. Most of these arise around major business decisions, such as:

  • Your business. New business owners often struggle with knowing what their business actually “is,” i.e., what exactly you do for people. This is a key aspect you need to be clear about, because if you’re confused, your prospective clients will be, too!
  • Your niche. Getting clarity on your niche can be one of the most challenging aspects of starting of pivoting your business. But you need to know who exactly you serve in order to serve them.
  • Your offers. You might have a general idea of how you want to help people, but if you don’t have an actual offer with a specific result, you will likely struggle when trying to sell and promote your business.

If you lack clarity in any of these areas, you are likely to feel stuck. But you can move out of confusion and into clarity, so you can move forward in your business!

What happens once you experience clarity of purpose

Once you experience that inner sense of clarity, things change. New doors open up, new paths are available to you. You witness that you can actually create the business you want, in your own way.

When you have clarity, these things happen:

  • You have a strong sense of purpose in your business. Because you know the purpose behind what you do and why it matters.
  • You have focus and direction. Clarity acts a compass, showing you where to go. You don’t waste time spinning your wheels or exploring options because the path is clear.
  • You can more easily define and achieve your business goals. When you’ve defined the center of the dartboard, you’re more likely to hit it.

Not to mention that having clarity is one of the best feelings in the world! Knowing you’re on the right path helps you feel grounded with a sense of purpose and direction.

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How to find clarity of purpose in your business

Clarity can take time, but clarity also takes action. Finding clarity doesn’t require that you do all the things until you find something that works. Instead, it’s about taking time to go inward, explore the possibilities, and follow what feels true for you.

Here are five steps to help you find clarity:

1. Explore the possibilities. Open up your mind, let yourself dream big, and ask yourself: If my work could be anything I wanted, what would that be?  What would I do if I wasn’t afraid? Explore all the possibilities without getting in your own way.

2. Tap into your intuition. Intuition is a highly underrated business skill. Yet, your intuition knows exactly what is best for you. If you find yourself spending a lot of time in your head — questioning and contemplating — it’s time to listen to your gut.

3. Follow the spark. What are the things that light you up whenever you do them? What are the activities that put you in a sense of flow, like you’ve lost track of time? Notice the people and activities and groups that spark your interest. What are they telling you about yourself?

4. Clear your mind. It’s not uncommon to get distracted by what everyone else is doing. But when you clear your mind and shut out the voices of others, you tune into your own inner voice. Seek out ways you can clear your mind, whether it’s shutting down social media, journaling, or meditating.

5. Talk to someone else. We tend to overcomplicate things in our own heads. This leads to overthinking and spinning our wheels — without moving forward. One remedy is to talk it out with a trusted person — or better yet, a certified coach, who can be impartial as you explore your own possibilities and next steps. 

If you’ve tried finding clarity, a Business Clarity Session can help. You’ll get clear on one issue that’s been holding you back in your business and define your next steps so that you can move forward confidently.