Niching, marketing, and messaging are all important in business. But how do you know what to focus on first?
When you’re starting a coaching business, there’s so much to do and so much to focus on. You’re getting your website up, putting your service offering together, and not to mention, finding clients!
But how do you know what to do first?
There’s a reason that you’ll hear the terms niching, marketing, and messaging… because they are all important aspects of connecting with and attracting your ideal clients!
In this post, I’ll share the difference between the terms and what to focus on when, so you build a strong foundation for your business and more easily attract those you want to serve.
First comes niching…
Once you become a business owner, you’re likely to hear the advice “Niche down.” And yet, a lot of coaches and healers are resistant to this advice.
I hear many coaches say they want to serve “everyone.” But “everyone” is not a niche you can (effectively) serve.
While it seems like casting a wide net would make it easier to find clients, that’s often not the case. It’s actually much easier to find clients and grow your business when you’ve niched down.
Even if you’re a life coach, there is a niche that you can serve. Get clear on your niche, create offerings that serve them, and grow from there.
A niche is a solid starting place. And then you need to connect with your niche!
Then comes messaging
If you’ve heard the term messaging, but you’re wondering what it refers to, here’s a quick definition:
Messaging in marketing represents how a brand communicates to its customers and highlights the value of its products. Messaging refers to not only the actual words and phrases used by a brand in advertising but also feelings and emotions associated with what they say.
(Yes, your words are important and so is the vibe behind what you say!)
It’s important to have effective messaging that conveys the value of your services to your niche.
Here’s what I mean by effective messaging:
- Using words that communicate the value that your business provides (A core message, for example)
- Content that captures the attention of your ideal clients (Blog, social media, or Youtube content, etc.)
- Offer messaging that describes the benefits of your services (Sales copy that describes the benefits of working with you)
Developing your key messaging and content strategy can help you connect with your niche and make them aware that you exist and can serve them.
Next comes marketing
Niching helps you hone in on who you can best serve — and who can best be served by you.
Messaging helps you convey the value of your business and why someone should work with you.
Marketing helps you actually connect with the people that you can serve and gives them a path to working with you.
Marketing is not just social media!
Any activity that you engage in with the purpose and intent of finding and attracting clients is marketing.
So whether that’s posting on Instagram, or running a free webinar, collaborating with another business owner, or speaking on a podcast… those are all marketing activities.
The point of marketing is to build awareness of your business and services, create an audience of your niche, and attract paying clients.
When you have a clearly defined niche, you have messaging that connects, it makes your marketing more effective.
Niching, messaging, and marketing all work together
So many times business owners jump into marketing without considering who they’re targeting, or what they’re sharing.
Without these three things working in tandem, you’re missing a wheel on the bus (or tricycle, in this case!)
Your marketing may not resonate, your messaging may fall flat, and you might not reach the right people.
When you follow a process to develop all three in a way that’s aligned, you’ll be much more effective in attracting your ideal clients..
Ready to niche, message, and market to grow your business?
Doing all of this work on your own isn’t easy!
That’s exactly why I developed my signature offering to guide coaches and healers like you through a process of defining your niche, clarifying your message, and marketing your business in a way that’s aligned with your goals.
Working together, you’ll build the foundation for a sustainable, successful business. If you’re interested in learning more, you can sign up for a free consultation with me.