Build Your Brand, Be Yourself

Business + Brand Coaching for
Coaches & Healers

Build Your Brand,
Be Yourself

Business + Brand Coaching for
Coaches & Healers


hire a coach

If you’re considering hiring a coach, you want to be sure you’re asking the right questions.

There are many times in life you might consider hiring a coach.

For example, you might consider hiring a coach when…

  • You’re in the middle of a career or life transition
  • You lack clarity
  • You’ve been working toward a goal but can’t seem to make progress
  • You feel a lack of meaning or fulfillment in your life
  • You want to take your life or business to the next level

… just to name a few.

What to expect when hiring a coach

Working with a coach is an investment, and so you want to make sure you are investing in the right coach for you: One who can help you achieve the progress you want to see in your life or business.

Here are three things to keep in mind:

  • Most coaches offer complimentary consultations to see if there is a good match between coach and potential client. Schedule a consult with at least three different coaches before you make a decision (and schedule more if you’re still unsure.)
  • Check coach program directories, which list graduates of their training programs, such as this one.
  • Make sure the coach you’re hiring is certified in whatever they’re coaching you on. It’s not a guarantee for success, but it definitely stacks the odds in your favor.

Here are 10 questions to ask when you’re hiring a coach

1. What makes this coach an expert?

There are coaching programs that will certify coaches according to standards by the International Coach Federation. Is your coach certified? What type of training does she/he have? Does the coach have experience in helping people with the same things you’re dealing with?

2. What does the coach specialize in?

There are business coaches, life coaches, fitness coaches, mindset coaches. There is a coach for anything and everything! When hiring a coach, consider your goals and the type of help you need (i.e., to get in better shape, to live a healthier lifestyle, to jump start your business). If it’s general life changes you want to make, consider a life coach or mindset coach.

3. What kind of support do you want from a coach?

Do you want an accountability partner? Someone to brainstorm with? Do you want to work with someone who is more inspirational and big-picture focused, or do you need someone who is more tactical and focused on action plans? Being clear about the type of guidance you need can ensure you hire the right coach.

4. How does this coach work with clients?

How does this coach choose to work with clients? Do they offer group or individual programs? Is it online or in person? How many calls or meetings do you get each month? Do you get unlimited email access? (This can be extremely helpful when you have questions/concerns in between meeting times.) Do you get access to resources or a broader community?

5. How do you like to be held accountable?

A big part of coaching is setting goals and holding yourself accountable to them. Know yourself: Are you a self-starter who can take something and run with it? Or do you need a little more motivation and support, along with regular check-ins to help you stay on track?

6. Is it a personality match?

You’ll know in your first conversation with a coach whether or not you feel a personal connection and whether your personalities work well together. You’ll be spending a lot of time with your coach, and it’s important that you get along and that your coach fosters an environment of open communication.

7. How committed are you to making a change?

True, lasting change takes time. It’s not just the time you spend working with the coach, but the time you spend in between sessions which drives your progress. Consider your bandwidth and commitment level. How committed are you to making any necessary changes? What is the cost of not taking action at this time?

8. What do you want your end result to be? 

What is it that you want to achieve by the end of your coaching program? Is it more clarity, more confidence, a plan of action, a new path? Put some thought into this, even if you don’t know the specifics. Share this with your coach so she knows what you’re hoping to get from the coaching relationship.

9. What else do you need to know to make a decision?

Hiring a coach is a personal decision, and only you know what is best for you. If you have any lingering questions you want to ask a coach you’re considering hiring, ask away. You want to get all the information you need to make a confident decision, whether that decision is yes or no.

10. What is your gut telling you? 

When you’ve gotten all your questions answered, the decision comes down to your intuition. Does working with this specific coach feel right to you at this time in your life? Are you drawn to this person? Do you feel like she “gets” you? Above all, trust your gut when hiring a coach.

Hiring a coach is not an easy decision

Choosing to hire a coach to help you make big changes in your life or business can be intimidating on many levels. You’re going to have to get personal. You’re going to have to go deep. You’re going to have to do the work.

But on the other hand, working with a coach can be exhilarating, exciting, and confidence-boosting. You’re putting a stake in the ground and committing to your success. You’re uncovering possibilities and outcomes that you never dreamed possible. You’re feeling better — and you’re seeing results.

What are you waiting for?

If you are ready to take the next step, sign up for your complimentary consultation.