Build Your Brand, Be Yourself

Business + Brand Coaching for
Coaches & Healers

Build Your Brand,
Be Yourself

Business + Brand Coaching for
Coaches & Healers


hire a coach

These are 8 reasons you may want to hire a business coach.

There are many times in life you might consider hiring a business coach.

For example, you might consider hiring a coach when…

  1. You’re just starting a business and want support in the process
  2. You’re in the middle of a business transition
  3. You lack clarity on your next steps or your overall vision for your business
  4. You’ve been working toward your business goals, but you aren’t seeing results
  5. You want to take your business to the next level
  6. You need support on a very specific aspect of your business, including marketing or finances
  7. You want to identify any mindset blocks that might hold you back from success
  8. You’re passionate about investing in your personal and profession development

… just to name a few.

How to hire a business coach

Your first step in finding a business (or any!) coach, is to do some exploration.

  • Ask your network of business friends who they have worked with
  • Look in business-related Facebook groups
  • Find certified coaching directories, like this one

The first step to take to hire a business coach is to search for names and websites and reach out to those coaches you’re interested in learning more about.

Most coaches offer complimentary consultations to see if there is a good match between coach and potential client. Schedule a consult with at least three different coaches before you make a decision (and schedule more if you’re still unsure).

Here are 10 questions to ask when you’re hiring a business coach

1. What makes this coach an expert?

There are coaching programs that will certify coaches according to standards by the International Coach Federation. Is your coach certified? What type of training does she/he have? Does the coach have experience in helping people with the same things you’re dealing with? (And you might be wondering, does a coach really need to be certified? Click here for the answer.)

2. What does the coach specialize in?

There are business coaches, life coaches, fitness coaches, mindset coaches. There is a coach for anything and everything! When hiring a coach, consider your goals and the type of help you need (i.e., Are you looking for clarity? Marketing support? Someone to help you start or scale?) Make sure the coach you choose is experienced in the area in which you want support.

3. What kind of support do you want from a coach?

Do you want an accountability partner? Someone to brainstorm with? Do you want to work with someone who is more inspirational and big-picture focused, or do you need someone who is more tactical and focused on action plans? Being clear about the type of guidance you need can ensure you hire the right coach. Do you want more of an advisory approach or a coaching approach?

4. How does this coach work with clients?

Does this coach offer group or individual programs? Is it online or in person? How many calls or meetings do you get each month? Do you get unlimited email access? (This can be extremely helpful when you have questions/concerns in between meeting times.) Do you get access to resources or a broader community?

5. How do you like to be held accountable?

A big part of coaching is setting goals and holding yourself accountable to them. Know yourself: Are you a self-starter who can take something and run with it? Or do you need a little more motivation and support, along with regular check-ins to help you stay on track?

6. Is it a personality match?

You’ll likely know in your first conversation with a coach whether or not you feel a personal connection and whether your personalities work well together. You’ll be spending a lot of time with your coach, and it’s important that you get along and that your coach fosters an environment of open communication. This is why signing up for a free consultation before choosing a coach is so important!

7. How committed are you to making a change?

Lasting change takes time. It’s not just the time you spend working with the coach, but the time you spend in between sessions which drives your progress. Consider your bandwidth and commitment level. How committed are you to making any necessary changes? What is the cost of not taking action at this time? What kind of time are you willing to invest in this change? Your success in coaching is directly related to your commitment level.

8. What end results do you want to experience when working with a coach? 

What is it that you want to achieve by the end of your coaching program? Is it more clarity, more confidence, a plan of action, a new path? Put some thought into this, even if you don’t know the specifics. Share this with your coach so she knows what you’re hoping to get from the coaching relationship.

9. What else do you need to know to make a decision?

Hiring a coach is a personal decision, and only you know what is best for you. If you have any lingering questions you want to ask a coach you’re considering hiring, ask away. You want to get all the information you need to make a confident decision, whether that decision is yes or no.

10. What is your gut telling you? 

When you’ve gotten all your questions answered, the decision comes down to your intuition. Does working with this specific coach feel right to you at this time in your life? Are you drawn to this person? Do you feel like she “gets” you? Above all, trust your gut when hiring a coach.

Hiring a coach is not an easy decision, but asking the right questions can help

Choosing to hire a coach to help you make big changes in your business can be intimidating on many levels. You’re going to get personal. You’re going to have to go deep. You’re going to have to do the work.

But on the other hand, working with a coach can be exhilarating, exciting, and confidence-boosting. You’re putting a stake in the ground and committing to your success. You’re uncovering possibilities and outcomes that you never dreamed possible. You’re feeling better — and you’re seeing results.

What are you waiting for?

If you are ready to take the next step, sign up for your complimentary consultation.