Clarity is the first step in developing your purpose-driven business. When you are clear on what you want, why you want it, and what impact you hope to create, you set the stage for your business and life goals.

Clarity lays the foundation from which the rest of your business flows. It’s the difference between:

  • Feeling connected to a deep sense of knowing and purpose vs. feeling lost in confusion and spinning your wheels
  • Speaking confidently when describing your work  vs. bumbling on about the types of things you can do
  • Holding a clear vision for your future vs. just going with the flow and hoping it all works out

When you have clarity, you know the why behind everything you do in your business. And once you know the purpose, a path opens up before you, so you know where to focus.

The problem is, clarity is not always so easy to come by, especially in the beginning stages of starting your business.


Why clarity is elusive

Think about the noise you’re exposed to on a regular basis: Facebook, Instagram, emails, podcasts — all with experts and other business owners telling you what you should and shouldn’t be doing. 

If you’re always chasing down the next best thing and running with it — without validating that it’s aligned with what you want —  you’ll end up feeling unfulfilled and unaccomplished.

All because what you set out to achieve wasn’t truly tied into who you are and what you see as your purpose.

This is why having clarity in who you are and what you do is key to making the best decisions in your life and business.

If you don’t yet have clarity, read on for some tips on how you can get it.

Clarity paves your path

When you know who you are as a business owner and the value of your work, these things happen:

  • You can easily communicate your value. Because you know, beyond a shadow of a doubt, what you do and why it matters.
  • You have focus and direction. Clarity acts a compass, showing you where to go. You don’t waste time spinning your wheels or exploring options because the path is clear.
  • You can more easily define your target goals and market. When you’ve defined the center of the dartboard, you’re more likely to hit it.

Not to mention that having clarity is one of the best feelings in the world! Knowing you’re on the right path helps you feel grounded with a sense of ease and lightness.

When you’re clear in who you are, what you want, and what impact you want to create — you have the foundation for actually creating it.


How to find clarity

Clarity takes time, but, more importantly, clarity also takes action. As Marie Forleo says, “Clarity comes from action, not thought.” 

Here are five steps to help you find clarity:

1. Explore the possibilities. Open up your mind, let yourself dream big, and ask yourself: If my work could be anything I wanted, what would that be?  What would I do if I wasn’t afraid? Explore all the possibilities without getting in your own way.

2. Tap into your intuition. Intuition is a highly underrated business skill. Yet, your intuition knows exactly what serves you. If you find yourself spending a lot of time in your head — questioning and contemplating — it’s time to listen to your gut

3. Follow the spark. What are the things that light you up whenever you do them? What are the activities that put you in a sense of flow, like you’ve lost track of time? Notice the people and activities and groups that spark your interest. What are they telling you about yourself?

4. Clear your mind. It’s not uncommon to get distracted by what everyone else is doing. But when you clear your mind and shut out the voices of others, you tune into your own inner voice. Seek out ways you can clear your mind, whether it’s shutting down social media, journaling, or meditating.

5. Talk to someone else. We tend to overcomplicate things in our own heads. One remedy is to talk it out with a trusted person. (Choose wisely. You want someone who can listen and reflect back, not tell you what to do. Working with a certified coach can help you with this.)

Clarity is the first step to success in your business — and in anything — because once you’re clear on what you want, it becomes easier to get there.

The earlier in your solopreneur journey you find clarity, the easier it is to forge your own path, see the opportunities in front of you, and take the actions needed to make your business a success.

If you’ve tried finding clarity, but you’re still struggling, I’d love to help. You can sign up for my Business Clarity Package and get crystal clear on who you are, what you do, and the value you provide.