To grow a coaching business, you must do both the inner and outer work.
Doing the inner work looks like:
- Aligning your work with your true skills and talents
- Getting clear on your own vision for your work
- Working through mindset “blocks,” like impostor syndrome and perfectionism
- Believing you are worthy of the success you desire
- Being able to detach yourself from the outcome and truly trust yourself
- Managing the fear of being seen
Doing the outer work looks like:
- Having a good, user-friendly website and branding
- Clearly communicating what you do with effective copy
- Creating compelling offers that serve your ideal clients
- Having a marketing strategy that supports your business goals
- Setting up your business properly, both legally and financially
- Taking action to put yourself out there and grow your business
What people think they need when starting a coaching business
Many people start a business thinking they need to nail all the specifics of the outer work. They want a website, a logo, social media accounts right away.
They’re focused on the “how to” information and all the steps to start their business.
Then, they get into it and the inner stuff starts coming up:
- They created a website, but now they feel scared to hit publish.
- They have an Instagram account, but they are afraid to share.
- They know their ideal clients, but they expect to attract them through pure osmosis.
This is so common and happens to the best of us!
My experience with starting my coaching business
I know, because I was there. In fact, I had quite a bit of business and marketing knowledge before starting my business (15 years and an MBA, to be exact).
As a certified coach, I also had done a ton of inner work — both through the year in coach training as well as my previous experiences working with coaches.
But even I got tripped up.
Although I had managed email marketing in my corporate job, I could not bring myself to send out my first email newsletter. (Mind you, I probably had a whopping 35 people on my list at the time.)
At the time, I was enrolled in Marie Forleo’s B-School. I attended one of her live coaching calls and submitted my issue: that I simply felt paralyzed to send my email newsletter.
Well, she answered that question, live on the call. She told me, “Just do it! You are never going to have an audience as small as you do now, so take the opportunity to get used to putting yourself out there and experimenting with it.”
And so, I did it. And I lived. And I went on to send hundreds of emails since then. (176 email campaigns, to be exact!)
Doing the inner work means examining what’s underneath
Underneath the fear of sending my email was a fear of being seen, judged, rejected, and even failing.
And how could I possibly handle being rejected from what I considered as basically my dream job! It would kill me. I wouldn’t survive.
If you’ve experienced something similar to my email issue, you know the feeling. It’s totally common and it happens to the best of us.
But the truth is, we’re not going to die. We will survive. Even in the worst-case scenario, we can handle what happens.
We just don’t realize it at the time because we’re overcome by fear and our own limiting thoughts.
It’s necessary to do the inner work to see growth in your coaching practice
The way you get better at building a business is by getting braver.
Braver to try new things, to put yourself out there, to share something… even if it flops.
This is where the real inner work comes into play:
- Knowing you can handle whatever results come your way
- Being willing to take the risk to try something new, knowing you can always pivot
- Being willing to hit publish, send, or “go live,” while detaching from the outcome
When you’ve done the inner work, the outer work becomes so much easier.
The key — and the often tricky part — is doing both at once.
How to do the inner and outer work to grow your coaching business
Yes, you need to take specific steps and do the external work to grow your business.
And when you can address the inner thoughts, beliefs, and feelings behind it, you can grow much faster.
This is exactly what I do with my clients. We work on tactical strategic steps while aligning with your purpose and the heart behind what you’re doing.
I want you to benefit from my knowledge and experience! If you want to hear more about how we could work together, sign up for a free consultation here.